Be Human not Hollywood with Documentarian Peter Murphy Lewis

Perception can make or break senior living. Filmmaker and storyteller Peter Murphy Lewis is here to flip the script — and put caregivers at the heart of the story.

In this episode, we unpack the making of People Worth Caring About, the groundbreaking documentary shining a light on the passion, grit, and humanity of long-term care teams. You’ll hear why authentic, imperfect storytelling connects deeper than polished marketing, and how leaders can use it to recruit, retain, and inspire.

Whether you’re a senior living leader, marketer, or simply someone who believes in the power of human connection, this episode will leave you inspired — and ready to tell your community’s story.

What You’ll Learn in This Episode:

• Why caregivers should be the face of your brand
• How “Human, not Hollywood” storytelling transforms perception and trust
• The key questions to ask staff to capture meaningful stories
• Why documentaries — and long-form storytelling — are the most powerful opinion changers
• Why this matters: How authentic storytelling can boost occupancy, staff pride, and your community’s reputation

Links & Resources:

• Watch People Worth Caring About on YouTube and major smart TV platforms
• Follow Peter Murphy Lewis on LinkedIn

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Transcript

Erin: 1:05

In a world where turnover threatens trust and perception shapes the future of care, one filmmaker set out to shift the narrative. Not with data, but with the power of a caregiver's story. Here's what Peter Murphy Lewis said. You can't fake 25 years of loving someone else's grandfather, but people feel that and that they trust. This is more than a documentary. This is a movement, and today we're gonna talk about how it just may change the way that you lead, recruit, and tell your community's story forever. Welcome to the Aspire for More with Aaron Podcast, where I have the incomparable Peter Murphy, Lewis here, the master storyteller. I hope to learn a few things from him today. So we are gonna talk about people worth caring about, which is a documentary that I've been able to spend some time watching and it almost, I almost started filling out applications after I watched it. Peter Murphy. Lewis. Can I call you by all three names?

Peter Murphy Lewis: 2:12

Yeah. Yeah, you can. That's what I think. My mom calls me when I'm in trouble.

Erin: 2:18

So tell us, welcome and tell us how did this happen. how did your life's journey get you to make a documentary about people worth, about

Peter Murphy Lewis: 2:31

the origin story? Probably could be interpreted. Based around if you believe in destiny and the stars are aligned, or if you believe in luck and chance and taking advantage of opportunity. I'm somewhere in between. it, about two years ago I was at Nebraska Healthcare Association. Uh, I was doing, I think a keynote, and then I took my podcast there to interview a bunch of the caregivers. And at one of the socials I met the president of the Nebraska Healthcare Foundation and told Jeff, I said, Jeff, I've been doing television in South America for about 10 years. I do a version of the TV show Dirty Jobs by Mike Rowe. I always, I, that's why I always say the joke. My wife says, I'm the chubbier version who doesn't dress as well. and, and I said. WI would love to take the secret recipe of focusing on people's passion through their work and do a version of this in long-term care. And I told him, I said, I think this will help out with staffing shortage. It'll help out with the narrative. and I think he moved it up the line to Jaylene Carpenter, the CEO of the association. And maybe two calls afterwards, over maybe two to four weeks. Uh, and she said, price it and let's do it. And she always makes the joke that she thought I was gonna be walking around with GoPros. She said, I said that if I did, I'll own it. But that's embarrassing to me. I, I already have somewhat of a big head and that wouldn't make for great television, but may, maybe I had two IPAs and that would've came outta my mouth. and that started. So we, we made the decision in. November, 2023. We filmed in April, 2024 and it aired on October, 2024. And it, in person, they did a big event in Nebraska, and then we put it on YouTube, and then it just got accepted in the last month onto every smart television in the United States. Yeah,

Erin: 4:36

so exciting, like small steps. I firmly believe in this world, in the journey that I'm in now. And I, and I did believe it when I was working inside of a community as well, that every little seed that you plant will eventually grow. You will reap what you sow, however you wanna view that, the energy. the ideas, the passion, the purpose, all of that. And so you're always going to be in the right place at the right time if you use that time appropriately. Hmm. And here you go. and now you have this documentary, I, one of the in, in the past few years since I've seen you on LinkedIn, I hear you always reference, I became a CNA and I was always like curious, like. He became a CNA. Is he working as a CNA? And he's doing marketing too, because that is intense, But I see the perspective, like it's, when you watch these documentaries, the perspective that you have that you're able to give is really, really important. did you find that that was a unique perspective that you had when you were filming it?

Peter Murphy Lewis: 5:41

I think that it gave me a little bit of street cred. and, and street cred. That gives me a little bit of confidence, right? Like I am, I was, born, probably middle class in 1980. didn't really have to do anything that I didn't want to. Like, I mean, I mowed lawns and clean bathrooms in college, to pay my bills. My parents made me pay for my car and things, but I've never had to do construction or anything. So when you come in with. Cameras, people might be a little standoffish. Having that, that that credential three or four years before I even filmed the documentary, it's not like I said, I'm gonna go be become a CNA so I can film a documentary. I didn't even think of that. I hadn't even met Jeff or Jaylene at that point. helped, I would say even more so it helped me understand them, right? Like. My understanding of A CNA would've been cleaning, changing, changing diapers and making beds. I don't think I could have understand the relationship that exists between the caregiver, and the resident. The amount of compliance and regulatory, the 24 hour shifts right on working on holidays, all of that. I went through that, that training when I became a CNA. Uh, so I think it also made me a better list, a better listener.

Erin: 7:02

Yeah. Yeah. What did you notice was missing? like what draw drew you to Why CNAs? why make a documentary about this particular group of workers, right? Mm-hmm. Inside of a community. What did you think was missing and what are you hoping that this documentary brings to them?

Peter Murphy Lewis: 7:25

Before I, I answer the exact CNAI think it would be. Helpful to go back just a little bit and explain the catalyst of why I became a CNA before I, why focused on caregivers in the documentary. I don't really know which person was first. I think that it was either the CEO of the electronic healthcare records company that I worked with who encouraged me to come be become a CNA when I started working in marketing. And I also think that it was from a dear friend of mine who I interviewed on my podcast about three and a half years ago, named Bob Spielman. He's one of my favorite. Thought leaders in, in long-term care in the US from Ohio. And on my, one of the times on the podcast, we weren't, we weren't recording. He said, Peter, you should really become a CNA. he works the shift. He works the floor a day or two a week, even though he is vice president. He told me, how important it was to him. The way that he introduced me to his CNAs. He said, Peter, I don't think you should interview executives only you should start interviewing the frontline caregivers. So I think it was between my CEO, my boss and Bob, and then I went and became a CNA and they were right. They were good to push me in that direction. The reason that I, I put tutu together that the documentary focused on the caregiver would be helpful. Came a little bit from my experience in television where I always focused on workers, right? Like Dirty Jobs. Mike Rowe works with people who do hard jobs and he tells their story through their grit and their passion and what time they get up. so I knew that that would work. Why I thought it would translate into long-term care is because when I walked into long-term care, it was right during COVID and. I heard all of the negative press, and as a person who had run my own company in South America for almost 20 years and interviewed a bunch of executives, I knew that executives and politicians and CEOs are really, really easy to critique. Because we think, oh, they make the salary, they make one 50, they make two 50, they make 500, whatever it is, they don't actually work. They just pass papers and they tell people what to do. and it's really easy to blame long-term care when you see those people talking. When you have a caregiver be the face of it, you don't feel comfortable criticizing them. So let the employee or teammate, or the person who takes care of our grandparents be the face of the industry. That's a much more authentic and, and very, very real, right? Because maybe you and I, Aaron don't work the floor. but the CNAs who might work in our organization do, and we would think twice before we criticized, uh, before we criticized them. You said, the quote at the introduction, and I'd forgotten that I shared that with you, was something along the lines of, how. who, who's not going to appreciate someone who's taken care of my grandparents for 25 years. You can see it in their eyes. If you're gonna stick in this industry, those people make for an amazing story. So it was that, it was that frontline caregiver that I realized was gonna be great. And also the time also, protected from those just critiques of people who don't even walk in a nursing home.

Erin: 10:35

Yeah, it's true. my grandmother lived in my community. I knew where all the dirt was inside of my community and I still moved one of the most important people in my life in there. And it, you really get to see, it's a very powerful moment when you realize, oh, my family's gonna turn into one of them too. Like, I didn't think she would ever play the rhythm sticks. And then one day I walked out, walked down the hall and saw her in the activity room playing the rhythm sticks, and I'm like. Are these snow flurries in the middle of August in Alabama? like this was something and you realize like, oh, this works for everybody. Even mine, 1920, stubborn grandmother. and those caregivers, offer so much more than I could because I was a granddaughter and I was the one that was having to tell her what to do. In a very loving way, but she didn't wanna hear it from me. And so there is something very special about the bond between a resident and a caregiver. And the only thing, and I worked at a community that had a really negative news story, and it was around COVID, it was around the time they were coming after communities with COVID. And you realize who gets hurt the most. Whenever those news stories happen, and it's, it's the caregivers, I saw it firsthand. It wasn't me, it wasn't the leader. Somebody made a bad choice and then all the negative comments came and it was directed towards caregivers and it was just like eye opening. So it is important if we're going to attack the reputation of the industry in a positive way and rewrite it, we need to attack it with the truth. to influence, like who are we talking to? Are we talking, we wanna talk about the 20, the 30, the 40 to 50% of people who are doing great things. So then we can attract people who want and want to work like that, who want to be the impact in somebody's life, which is really important.

Peter Murphy Lewis: 12:42

So to that, to that point. I was at LTC 100 in May with Jaylene, and they did a really interesting report. Tim Craig and the leadership team presented a report around perception of long-term care rehab. and I'm not gonna get this perfect, but I'll, I'll paraphrase it, but what stood out to me from the report was. About 50% of the people who have a positive perception of some side of long-term care, it's because they have a personal experience. In long term care, they either have a family member who works there, a friend or family member who works there and they see their passion and their love, or they've had a family member who's been in there and they've been visited and they, and they've experienced how hard it is and how beautiful it is, and the relationship that they have, probably similar to what I did when I became a CNA. They have the exact same ex, same experience, and the majority of people who have a negative perception have no. Experience. So you're saying like, who are we speaking to? the, the project was born to help out with working, with, with staffing shortage. Uh, it grew bigger because we realized that we can impact the public narrative by showing a more full story. And ideally maybe that 50% of people who don't have much experience. Part of this documentary will at least start to, show them more of the reality than that they're getting from traditional legacy media. the front headlines.

Erin: 14:16

Yeah. it's like being a parent. Oh, my kids are never gonna act like that. Then you get one and then you realize, oh, I was so judgmental. So that's a very strong, strong point.

Peter Murphy Lewis: 14:29

It's true. I don't give as much, I don't give as much parental advice now that I have a kid. I think I, it's easier to stand on that stupid podium, before I had a kid.

Erin: 14:39

Yes. Tell me about it. Tell me about it. So, We've been talking about the public perception. the public perception, and with me watching it, I felt, I, I, I looked at the administrators, the executive directors, and I was like, gosh, what would I have done if I was at that community? Or, and then looking how they got ready for your, your time there. I'm like, oh, that was a lot of work. That was a lot of work, and then seeing the joy in the residents eyes and faces whenever they were the ones that are being, honored. Myrna. And I can't think of the other lady who, was at welcome. her face when she was doing the arm exercises in a pink blazer. I'm like, This is not a regular neighbor. when you have something like this happen at your community, you make everybody feel special. Everybody is a part of this. Everybody plays a role in getting the community ready, Did you feel the joy. I feel like you encapsulated it well, so you must have but the ripples of, of pride and joy inside that community.

Peter Murphy Lewis: 15:49

Yeah, I mean it's, it's it, permeates, the ambiance when you walk in and to along the lines of what you said with people get excited. This doesn't have to be a documentary for people, for the residents or the caregivers to get excited. Right. if the human resources person came in or a CNA, who's pretty good at using their iPhone, managed to do this ahead of time, right. You and I are gonna talk in a little bit about what you can do. You can do this on your own. I would guess that 90% of the residents who are in the documentary. Might not care that. You can see this on every television in the United States. They might have seen a clip or something from their family, but it's the moment of the connection of them getting to share their story and their legacy, their relationship with the caregiver. Right? Residents aren't. Ignorant or blind to the fact that people talk bad about long-term care in nursing homes. And a lot, a lot of them will stand up and they just want to be able to say it to somebody else. so that vibe, when you walk in it, it's pal, but you can, you can feel it in the air and you can see it in their smiles. Now the caregivers are usually very, very nervous. The residents, less so, and I think it's because caregivers, if you believe in the five languages of love. I think the majority of caregivers love language is, service and they're not great at speaking about themselves or telling you, or showing you, right? Unlike me who became a CNA and then helped it for marketing. These people do it in the darkness. They're delivering dignity every single day, and if you put a camera on them, they get really camera shy, as opposed to the residents.

Erin: 17:30

It's true. So what surprised you the most about all the communities that you've seen and that you were able to go in and visit and record? What surprised you the most about how the communities or the leaders or anyone in the community, responded to the stories?

Peter Murphy Lewis: 17:46

I think it goes probably to my fear before the project ever started. Mm-hmm. Which was, I, I, when Jaylene said, let's go, I called. The director, who's done my television shows and I said, Hey, do you wanna do something in the UN us? She speaks English. I said, this is gonna be something odd for you. It's, it's, it's a nursing home ambiance, and I think we're gonna do seven days, to show that nursing homes are open 24 7. that was the idea that we came up with a seven part series and she said, let's do it. And I said. I don't know if how this is gonna work. Like this could flop. It could flop that the caregivers don't feel comfortable, it could flop, that the images that we're gonna have are gonna be too slow. There's not enough action, that the, that the residents aren't gonna be talkative or we're gonna show them in a, in a way that's not dignifying and doesn't make them look as beautiful as they deserve. So that's a real possibility, right? Like when I do television, you walk into, one out of 10 shows you walk into, there's problems, you know, the person that the person, can't talk or things get canceled. So the exact same thing in a nursing home can happen. and that, so the biggest surprise to me was. How great the stories in this industry can look on a big screen. and I didn't know that. Now I'm already three seasons in, you know, you mentioned Nebraska and Ohio. We filmed New Mexico in May, 2025, and it comes out in a couple weeks, and we're filming two more seasons next year that I've already been booked for. I no longer have that fear. So if I were gonna guess. Like, what if I were gonna tell you what would be the next thing that surprises me is that I learned something from either a resident or caregiver in every single episode. they're teaching me, like in New Mexico, there was a gentleman who, I posted this on LinkedIn, I said, this is a beautiful room. And he, and he wrote back, this is my home. that gentleman, Kevin called me the other day, and asked when it was coming out. Well, he educated me like, don't call it his room. Don't, don't make it seem like, oh, you keep your hotel room nice. Give him some more respect and so I, I continue to learn.

Erin: 20:00

Yeah. Yeah. That's true. to me, like when I think about this documentary, I think about the buy-in of the team. I. I look at it and I'm like, I'm sure there's lots of stories here. I would like to ask the executive director, how is she handling this and how is she handling that? And all the things. But what I feel like I, I see what, what I see, what, what my perception is. These leaders have the buy-in of their team. And they were chosen for a reason. They submitted to be chosen for a reason, and it was because they wanted to show off what they have. Not that they have perfect communities, because I love the fact that the communities that were chosen were not extravagant. Mm-hmm. Some of them were old and successful. you don't have to be, stunning and to be successful, you just have to care and have the buy-in of your team. And on the flip side of that. My favorite saying in, in the mission behind this podcast, and, and it's, own your story so you can create your future and when you own it, come on in. Warts and all, Yeah. That one community that has been passed down, generation to generation, that was an old community, but you could feel the love and that resident saying, I wouldn't wanna be anywhere else.

Peter Murphy Lewis: 21:24

Yeah. Yeah. The, the, the buy-in. It makes me think about, I, I think there's, there's an elephant in the room that some of the listeners might not pick up on, which is not all leaders are comfortable allowing their caregivers to be the face of a documentary. if you look at the administrators and executive directors, and the director of nursing and the CEOs, they all get less than 30 seconds almost on every single episode. And that's intentional and, and organized that way by my director. And, and it's to give the story to the caregivers. Not everyone wants that, right? there's a whole bunch of people who don't wanna give them that leverage, give them that, that visibility. And, you might be able to think, oh, they're gonna become a diva, or now they're gonna negotiate. These leaders felt comfortable taking a step back, taking the back seat. And then you have these leaders who have been there for, you have these caregivers who have been there for 10, 20, 30 years. Like the story of, uh, Deanne, who was at the manor at, Perrysburg. And she, she was a CNA and she was. Pretty depressed when she, because of a back problem, she didn't think she was gonna be able to work there again. She thought she was gonna have to retire or go do something in office and they found place for her as an activities director. and those stories show you that. There's leadership above who wasn't the face of the show, but they make room. So Deanne can take care of my mom and my dad, and my grandparents and, and me. and you mentioned the story of the two sisters, Jill and Heidi, who, third generation from Welcome and the nurses, mark and Sean, who are the best men or the bride, the brides. The groomsmen in the wedding, for Jean, for David and June. Those people, both of them said that they couldn't imagine working anywhere else in, in the interview. They said, we've already picked out our rooms in Wi Hall. Um, so there's definitely buy-in and those of us who've worked in many other companies, we dreamed to have some of the environment, some of the work environment that, that we are able to show in this documentary.

Erin: 23:34

Yeah. So good. I loved watching it. but not every, community has to have a documentary. we have the power in our hands to create, to make stars of every. Every department. It doesn't have to be just caregivers. I mean, to me, housekeepers play a huge role in the success of a community because what does the first in first impression look at? Really the cleanliness. Mm-hmm. The smell, the atmosphere of the community. and I think this ties into how we can retain people. So how. How can we, as leaders inside of a community use social media to our advantage in highlighting our teams?

Peter Murphy Lewis: 24:22

You're right that not everyone needs to, to not everyone needs a documentary. I would say there's a couple elements that you can use, the, the first principles thinking or this, the underlining premise of this and turn it into success for you. Uh, the first thing that I would say is. Don't worry about being perfect. Jaylene's tagline, after this documentary came out, that she said, the reason that this is resonating, the reason that this is going national is because it's human, not Hollywood. And when I do keynotes, and I did a breakout session at a state convention not too long ago about how you can actually design this program and do it in-house on your own is I said. You need to kick the marketers out of the room who want perfection. This is progress over perfection. You're better off doing a video that has problems than one that's doing perfect. The polished videos that we have put out in long-term care, everybody knows that they're fake. Anybody who's been in a nursing home or hasn't been in a nursing home, we all know that it's not perfect and it doesn't look like a Ritz Carlton. So when we try to produce something that looks like that, it immediately comes off as superficial. And so the human not Hollywood, if they, you have a marketer wants everything perfect, that person needs to be out of the room. You should let a CNA, who is good at TikTok to run this. And then the second element. Is, I, I think, is two, allow for longer unscripted chats. three to seven minute recording with your cell phone is more than enough. You don't need a camera, you don't need a microphone. And just start asking the caregivers some questions and so it's helpful for you. It's not just about them. Right? if I were interviewing you, Aaron. I wouldn't just say, tell me your story about why you became, a CNA and I wouldn't say, like, why do you live in uh, Alabama and what do you do when you're not caring, type of thing. I would ask you questions that are beneficial for your organization, right. I would say if you had to define this nursing home that you've worked in for 13 years and one word, what word would that be? Well, that's gonna be beneficial for everybody. It's gonna be beneficial for. Staffing. Because if I'm looking for a job and I hear Erin talk positively about this, yes, sign me up. I want, I wanna work at that place, right? It's gonna work for residents because, or it's gonna work for prospects before they tour. Oh, wow. Look at how Erin described this place where she's dedicated, half of her professional life to it. and it's gonna work for retention, it's gonna work for sales, it's gonna work for marketing. So some of the questions could be, Aaron, the mission of X, Y, and Z is the, this. Can you give me an example in the last week where you saw that being acted out and nobody got credit for it, and then you call out the maintenance man. You call out the person who's doing house cleaning or the dietician, right? Those stories will go back and just make magic, but I can't emphasize enough that human not Hollywood. Human not Hollywood. Human, not Hollywood. Every executive who's listened to this. Who has a child somewhere between the age of 12 and 25 could probably do a better job than what I did with the documentary. if they're just good at listening and asking questions,

Erin: 27:50

yeah. I mean, give, give them good lighting. do give them good lighting.

Peter Murphy Lewis: 27:55

This is true. Good lighting. Take them. Yeah, do it. Do it in the main lobby.

Erin: 27:58

Maybe a good angle, good lighting and good angles is Hollywood. Is Hollywood is gonna get, what I mean? Like give them that. But that

Peter Murphy Lewis: 28:06

your 20-year-old talker knows that. So if your executive and stresses you out, just pass the phone over to somebody.

Erin: 28:13

Yes. Highlight strengths too. You know, I think. I think that for a long time, well, I mean, I know I did this and I will default to it if I'm not careful, but talk about what we have, not what we don't have. Mm-hmm. Because people want what you have. You just have to talk about it, Mm-hmm. And that's, that's important. Make people feel special. So just to, recap why we think a, this documentary gives. Is really, truly reshaping the PR inside of the bigger senior living leadership profession, which is really important. And it is, it is focusing on what we have, what we do in a positive way. Yes, all of this is out there and that's available and it's, to some, to some extent it's true. And this is also available too. That's really important. Somebody's gotta tell that story, and I'm, I'm really thankful that you're doing that, but you don't have to have a documentary. You can do this yourself if you've got the buy-in of your team and they're willing, and lemme tell you something, a lot of people like to see their self on camera and on social media.

Peter Murphy Lewis: 29:27

Mm-hmm.

Erin: 29:29

This is influence. Influence is a big deal. So use it to your advantage. And that storytelling is a very powerful tool. And it does not have to be elaborate. And I love how you, you talked about how perfection is not the goal. Mm-hmm. To be human and not Hollywood. That's like a leadership principle. Be human, not Hollywood know.

Peter Murphy Lewis: 29:53

That's what people you the, I think it was Ken Burns. I was listening to an interview with him a month or so ago. If you don't know who he is, he's the most famous documentarian in the US has done 46 years of documentaries on PBS. He said, stories are the only true way that you can change somebody's opinion. right. There's a certain amount of data that we have. there's negative data in our industry. There's positive data and based around what traditional media's put in front of people. We believe the negative data, but it's not the complete picture. You add story on top of that data and people can start to question if they had all the data and they can start to come up with a full, more accurate. Picture. Right. And that's where you start to change the narrative. And I, I think there's one element that he says in there that I learned after the fact, I didn't know about this before, and he said, documentaries, or let's just say a long form storytelling, right? So if you have 10 minutes and you're gonna do this with your own cell phone, they allow, they show how humans have contradictions, right? Aaron and I both have. Contradictions as, as parents, as podcasters, as, speakers. What we, we don't, if you put, if you made us talk for an hour about difficult things, we're gonna say something that we don't have clear, and documentaries allow for that as well, and viewers prefer that because it re, they can relate to it, right? If I, if I announce. Aaron is this keynote speaker for aca, which you are, and I don't say all of the other vulnerabilities that you shared. we shared about our rooms being dirty and disorganized. Right? Before we jumped on, we talked about our struggles with parents and running around, right? Like nobody will, the real people don't want to talk to Aaron, the keynote speaker. The people wanna talk to Aaron, the real person who's the keynote speaker, X, Y, and Z. And this applies when you're showing off your staff as well.

Erin: 31:52

Yeah, so true. so true. If the more we can get that out, the better that our profession can be. That's really important. And, and I love documentaries. If there is anything that motivates me, a good song, a good song can get me going and a good documentary and it'cause it really. Highlights the struggle. It, it, it's got that good story arc, right? That, that really good hook, everything's going fine. You got the dip, and then you got the rise coming back up and that it shows all of it. Mm-hmm. if it's an hour long, two hour long documentary, obviously with people worth caring about it highlights the strengths of the community. And that is the message. That's the message for every community, no matter what your occupancy is, what the struggle is at the moment. The struggle's always available, but the strengths are always there too, and you just have to look for it. And, and that's, that's something really important. And it's definitely something that you brought out that there is so much joy inside of those communities. So, so much joy.

Peter Murphy Lewis: 33:04

Yep. Speaking along the lines of documentaries, I didn't know this beforehand, but documentaries have the highest completion rate on all of the streaming apps. So Netflix and Amazon Prime, and Roku and Samsung are really pushing documentaries because people, when they start it, they finish it. and like that's in line with what you said. It resonates with how you, how you view things. Mm-hmm. And we didn't realize that this was gonna get to a national level, but Netflix and Amazon's interest line up with what we're trying to do, which is get the word out.

Erin: 33:37

Yeah. Especially I guess with the success of the man on inside and then the world, the world that we're about to live in. Every day we get closer to, This big shift that's coming, and that's really important too. So what's next? Tell us what's next, what we can expect. I know New Mexico is a project that you are super proud of, and that's coming out in the next few weeks.

Peter Murphy Lewis: 34:00

Yeah, that, that's gonna air on, August 22nd. I'll be there in person, so I'll be traveling there to do the keynote and then presenting that to their members. After that, we'll be applying to film festivals and then applying for Netflix. and then, then next year we'll be filming two other states, be filming, Kentucky in, in March or April, and then North Dakota after that. So. Hopefully, you know, I, I always told aka my dream would be to cover all 50 states and create some type of scholarships so the states that don't have the same budget can pull it off. I don't, I don't know if we're gonna get to 50, but I'm an optimist, so let's keep pushing.

Erin: 34:36

Hey, let's keep going. If you don't get to 50 and you get to 47, that's a pretty darn good goal. You know what I mean? Alright. They can find this documentary people worth caring about, which as a leader inside of a community, you need to watch because it does feed your soul. You give a lot away, you need to put some of that back in and they can find it on YouTube and any streaming. Well, I'll let you talk about the platform. Yeah, just

Peter Murphy Lewis: 35:00

platforms. just put on any smart television. If you have Roku, Samsung tv. trying to think of the other ones. Any Smart Fire, Amazon

Erin: 35:08

Fire.

Peter Murphy Lewis: 35:08

Yep. It's on your fire. And we've applied for to be on Amazon Prime and the rest of the seasons will be applied for Netflix. So we'll let you know when those come out.

Erin: 35:17

Amazing. And you're, you are going to state associations. And then the state associations are the ones that help you choose communities, correct?

Peter Murphy Lewis: 35:26

Yeah. They're giving us a short list. They're usually going through their award winners from the last year or two. and then trying to come up with a diverse amount of participants to tell their story. like in New Mexico we did, a nursing home. That facility that is, probably 55% Navajo and we worked with a caregiver from the Philippines who speaks Navajo. and so, there we've got some cool stories. One of the states wants me to do it only on immigrants, so that'll be a beautiful story'cause we have a lot of immigrants taking care of America's seniors.

Erin: 35:56

It's true. We do. We do. For sure. Well, thank you so much, Peter Murphy, Lewis for joining me today and really making me right watch this documentary to, to have this conversation with you. It really was, uh, a lot of joy. My husband and I watched him together. And then I made my kids listen to them as we were going to sleep one night.'cause they like to listen to podcasts. So they're getting it all in. as well. It truly is a work of art and I appreciate your art and the stories that you're telling.

Peter Murphy Lewis: 36:30

Thank you so much.

Erin: 36:31

You're welcome. And as always, for my listeners, own your future. No. Why? Why do I say that? Yeah, own your story so you can create your future. Aspire for more for you.